2016 in review
2016 was a great year in many regards. A year of friends, fun, experiences and many a good dram.
The blog continued to grow and flourish, so much, that I switched to a dedicated server in October, speeding up access times, which also impacted the number of people visiting the site and reading my articles.
Thanks a lot to all readers for your support, your comments both on the site and on social media. Whisky is not only about the drink, it is also about the people making it and the people you share it with!
Having started the blog in 2014 (3rd anniversary coming up in April 2017… how time flies!) also means I’m getting noticed by distillers and their PR people. I do not regurgitate press releases, I do not have the time to do so and there are others doing a great (and important) job at covering the day-to-day news. There’s also another side to getting noticed: Whisky samples. I have a strict rule of not asking or begging for samples and thus I’m even more humbled when distilleries or their agencies notice me and my blog and feel I’m the right person to send samples of new releases for reviewing. I have a policy of speaking my mind about what’s in the glass, no bonus points awarded for freebies. That’s the respect you as my readers deserve – and also the respect and honest feedback the companies deserve. So, on this occasion, a huge thanks to all my contacts in the “industry” for believing in me and sending samples (and if you have not sent samples but want to – contact me for my postal address. That’s the most “begging” you’re going to get from me, guys…)
Notable articles I wrote in 2017, which attracted loads of attention were these:
– The Mortlachisation of Longmorn
– Which one is the best glass for whisky? A test
– A disruption in the #whiskyfabric
– Highland Park ICE or: Where’s the ceiling?
The biggest event I attended in 2016 was the Spirit of Speyside whisky festival. You can read about some of my experiences here in detail – and I know I’m behind on finishing that series of articles. Mea culpa. It was the best festival I’ve attended so far – spending time with a close group of friends, meeting loads of people from the industry as well as fellow bloggers and writers really made my year. I can only wholeheartedly recommend you to consider attending it in 2017!
Speaking about my personal whisky purchasing, I already wrote about 2015 having been my year of “stockpiling” and that strategy certainly paid off in 2016. Several whiskies have risen – again – in price to levels I’m no longer willing to pay. When my “stash” of those is gone, that’s it, I’ll look elsewhere. My salary doesn’t rise by 20-300+% a year, why should I accept price hikes in that region for a luxury consumable product that’s not a bare essential for living?
Where prices were still reasonable, or when I came across a “too good to pass” type of deal, I have continued to add a few bottles here and there to the “future drinking stock”. For a few months now I have only bought a few select, special bottles when the price was right, the rest was just a handful (as in literally one hand full) of “daily drams” for the drinking cabinet. Sol, everything considered, I spent less (total amount) on whisky in 2016 than I did in 2015. Considerably less. I expect this trend to continue in 2017 and the years beyond as long as the price hikes continue.
Outlook for 2017
Last year I predicted that 2016 would be a pretty ugly year for malt whisky fans, and I was proven right on several points, but not all. Just look at the Mortlachisation of Longmorn as a prototypical example of what’s (in my own humble opinion) wrong as an industry-wide trend right now. A once accessible-for-all category of drink is becoming increasingly premiumised and I see absolutely no indication of a trend reversal. But, on the other hand, you have to keep the price/demand ratio in mind. Lust for old, aged single malts is still increasing – despite rising prices – and as long as that trend doesn’t reach a plateau, we won’t see an end to the price hikes. Price increases for the “old stuff” is also a way of the industry trying to regulate demand, and as long as even very expensive bottles are almost immediately being sold (“flipped”) at auction for twice to triple their initial cost – who can really blame the industry for trying?
But do not despair, unless you’re completely hooked on certain distilleries or styles, there are still alternatives, both as far as distilleries and as well as independent bottlers are concerned. Just take a look at the daily dram of the year award at the bottom of this article for prime examples. As I’ve said before: You do not need to buy whisky, but the industry needs you to buy whisky. Choose wisely who you give your money to. Don’t spend too much thought on what you can’t afford anymore, just move on. If everybody did that, prices would come down…
As far as the blog is concerned, I don’t plan on changing too much. I’ll continue to post one or two in-depth whisky reviews a week, chime in on current topics and write about the odd trip or event. As far as reviews are concerned, my plan is to focus (even) more on the affordable, budget segment following the results of a survey I did earlier this year, but do also expect a broad mix of whiskies from all over the world and all price ranges. One small change you’ll likely see is an increase in #malternatives getting reviewed. Probably not one or two a month, but whenever I see a Rum, Cognac, Armagnac etc. I feel compelled to write about, I will do so. Because, let’s face it, there’s a whole world of aged spirits out there and sometimes even the biggest whisky nerd needs a change on the nose and palate. Especially when many of them give whisky a run for its money. Literally.
As far as events are concerned, I will be attending the Campbeltown festival in May for the first time and I expect to see a lot of you. Do say hello if you see me (buying me a dram is optional 😉 ).
So, here’s a list of things I expect to happen in 2017. If it looks familiar to you – it’s an expanded version of the predictions I already made for 2016. No, I’m not lazy, it’s just that things haven’t changed too much and that I expect certain trends to continue.
- A lot of official bottlings – across the board except for standard bottlings – will go up in price. I expect a further 10-50%, especially for well-aged malts and even 100% or more on certain occasions (see Mortlach and Longmorn as past examples.)
- We will see most independent bottlers raise prices even further, prepare to see even more bog-standard 25-year-old single cask single malts for 300, 400, 500€ and more.
- I do not expect too many more discontinuations of standard bottlings with age statements. The “NAStify game” has been going on for a few years now, we should slowly see the increased production levels of previous years having an effect on stock supplies.
- We will see more extremely marketing-driven, over-hyped, over-priced pseudo “collectable” releases. Yes, even more.
- Will another company try to do what has been “done” to Mortlach and Longmorn? Maybe, hard to predict. I guess Diageo and Pernod Ricard won’t, I don’t think these two rebrandings were the success they were supposed to be (again, my personal impression, please do prove me wrong if you can).
- Demand for blends has been going down for years thus we will continue to see loads of young, age-statement single-cask single malts also from Independent bottlers, as young casks from blending stock become more available on the market again. Bottlers sometimes need to bottle these young casks (some as sub-brands) to keep cash-flow up and quality can be all over the place.
- More and more distilleries will start to or continue to sell new make to indies again, following less demand from the blended whisky market. Several distilleries have already switched back from 7-days a week production to only five days, which means less demand, which in turn means good news for indie bottlers.
- We will see new distillery projects go in production, with sometimes more, sometimes less attractive offers to buy casks and/or new make or gin. We will also see other distilleries release their first product to be legally called “whisky” and other new players releasing new, young products.
- With the extreme and unprecedented boom in distillery building, we will see market consolidation in the upcoming years. New distilleries will need financial help to increase production or to secure worldwide distribution and might be purchased by existing players, who in turn are looking at purchasing lucrative new players. This has already been written about here as well.
- We will also see mostly smaller and independent distilleries and some select indie bottlers keeping quality and (within reason) prices and age statements. Go seek them out, support them, reward them for not making you bend over backwards!
Right, that’s that. time to hand out some awards!
MaltKlaus’ Whisky Awards 2016
It’s award time, yay, everybody loves awards! Everybody loves to hand out awards! Everybody deserves awards (well, that last bit went a bit too far, I’ll take it back…) Well, I just like to call them “awards”. Basically it’s just two stand-out whiskies (plus a few runners-up) I’ve tried during the year of 2016 which I would wholeheartedly recommend to friends – because that’s what I consider my readers to be, friends, malt mates, soulmates in spirit!
Just like the years before I will crown two winners in the following categories:
– Grand Dram of the year
– Daily Dram of the year
The method for selecting the winners remains unchanged: I look back at each and every whisky I tasted during the course of the year and look for those which really stood out as prime examples. One important aspect is availability. I want to award drams which are (more or less) widely available, accessible and won’t completely break your bank. So no long-gone or sold out, or exclusive or single cask bottlings, sorry. It has to be whisky most people around the world have a chance at trying for themselves.
From my conclusion:
While the first edition of the 10 yo Octomore was met with mixed reviews (I’ve never tried it myself), this new edition is beyond doubt a cracking dram! Rich, extremely smoky – but not phenolic and medicinal – with a very good counterbalance by fruits, sweetness and spices.
The only downside is the very high price of about 180€ from what I’ve seen so far. Not a daily dram by price – but by taste. But then again, we’ve seen much higher prices for mediocre whiskies in the course of this year, so you actually get a really good dram for your money, if you decide to buy it. Or, since Christmas is around the corner, put it on your wishlist!
Oh, this has been a very tough decision this year! Lots of high-quality drams to choose from. In the end I decided on the Octomore because it provides an unusual intrinsic quality and flavour profile and is also available for purchase right now at the time of publishing. Two of the contenders are now sold out or very hard to get and one is very expensive (but also very good).
91/100 – Read the review
from my conclusion:
If you’re looking for a big, heavy-hitting whisky, I suggest you buy a bottle of Springbank 12yo cask strength instead. But if you like an almost austere, light, fruity, yet at the same time complex style that’s rarely seen so well-executed these days, then this is definitely for you. Comparing it to last year’s notes I do notice las year’s Bourbon release (92/100) to have been a bit more oily and with richer fruits, but it is undeniably the same style of distillate, and this 12yo release also has 30% (dry?) ex-Sherry casks mixed in, so you can’t directly compare them.
By the way: In today’s whisky market, how much do you think they’re charging for a bottle of their first-ever 12yo whisky? 100€? 150€? Others certainly would, but not Springbank distillers – I bought a bottle for a mere 45€, which is a very reasonable price for what you’re getting, especially considering the very low production volume of about 10-12.000 litres per year (not sure whether that’s bulk litres or LPA), which amounts to about 1/10th of what Kilchoman produces and they are already tiny! Hats off to the guys in the wee toon for not making us bend over backwards and “keeping it real”.
Is there anything more to add? Well, just this: If I had only given out one award instead of two, this would’ve been “Grand whisky of the year” – but given the great price/performance, and being under 50€ (at least where I am), this just has to be daily dram of the year. Oh, and if you can’t find it right now – a new batch should be on its way and I expect it to be just as good!
92/100 – Read the review
Oh – another product by the J&A Mitchell group (the Kilkerran 12 yo) raking in an award? Well, that’s because they produce bloody good whisky while still keeping them affordable. One whisky I’d also like to mention at this point is the Old Pulteney 12 yo, a runner-up. It’s very affordable and very good – and a shout out to them, because they too seem not to have raise prices these past years even for their stellar 17- and 21-year olds, at least not too much. But shhhh that’s a secret, can you keep it?
Right. I think that’s it. 2016 officially done and dusted from a blogging perspective. Thanks for following my blog this year, malt mates around the world, thanks for your comments and suggestions both here as well as on twitter and facebook.
All the best for a prosperous and successful new year 2017 to you malt mates – keep it classy, keep it malty, keep it affordable!