Apparently I didn’t write one of these articles last year. Lazy sod. So, let’s make the 2019 edition count! As some of you might have noticed, this blog wasn’t as active during 2019. This was due to many factors – all of which come down to that I tried to squeeze in more and different things in my spare time. I’ve taken up beekeeping again together with my family (which takes up a lot of time during spring and summer) and there were several other big projects. All of this meant that most of my whisky consumption was more of a “casual dramming” style than taking the time to sit down and actually write about a whisky. Such is life. At the same time I’m experiencing a bit of a “whisky fatigue”. I tried to deny it for months, but that’s what it is. I don’t really get much pleasure from spending countless hours perusing the web and social media to try to keep up with the latest news in the whisky world. Too many new releases, too many new distilleries, too many new armchair bottlers, too much hype and marketing to stay on top of the game. And, to be honest, to a point I actually don’t really care much at the moment. Chasing the latest and greatest and the ever one-upping “next big thing” has made me tired. I don’t actively go around and beg for samples and I’m not really the type for big and noisy whisky festivals, so I’ve been a bit out of touch. It seems that people are mostly interested in reviews of new releases (which I rarely provide) and repeating the same rants over and over again is also not a viable content strategy. This led to “quiet times” on the blog – and these will probably continue. My aspiration has never been to be a source for keeping everyone informed about the current affairs and releases in the whisky world. Well, this should come as no surprise to anyone.
Now, at the same time this should not become a “doom and gloom” type of post, so let’s look at noteworthy occurrences and tidbits that happened during 2019
2016 was a great year in many regards. A year of friends, fun, experiences and many a good dram.
The blog continued to grow and flourish, so much, that I switched to a dedicated server in October, speeding up access times, which also impacted the number of people visiting the site and reading my articles.
Thanks a lot to all readers for your support, your comments both on the site and on social media. Whisky is not only about the drink, it is also about the people making it and the people you share it with!
Having started the blog in 2014 (3rd anniversary coming up in April 2017… how time flies!) also means I’m getting noticed by distillers and their PR people. I do not regurgitate press releases, I do not have the time to do so and there are others doing a great (and important) job at covering the day-to-day news. There’s also another side to getting noticed: Whisky samples. I have a strict rule of not asking or begging for samples and thus I’m even more humbled when distilleries or their agencies notice me and my blog and feel I’m the right person to send samples of new releases for reviewing. I have a policy of speaking my mind about what’s in the glass, no bonus points awarded for freebies. That’s the respect you as my readers deserve – and also the respect and honest feedback the companies deserve. So, on this occasion, a huge thanks to all my contacts in the “industry” for believing in me and sending samples (and if you have not sent samples but want to – contact me for my postal address. That’s the most “begging” you’re going to get from me, guys…)
The biggest event I attended in 2016 was the Spirit of Speyside whisky festival. You can read about some of my experiences here in detail – and I know I’m behind on finishing that series of articles. Mea culpa. It was the best festival I’ve attended so far – spending time with a close group of friends, meeting loads of people from the industry as well as fellow bloggers and writers really made my year. I can only wholeheartedly recommend you to consider attending it in 2017!