Who doesn’t like whisky samples? Okay, most would probably prefer full-size bottles, but for most of us mere mortal lovers of the amber nectar, samples are a great thing.
We collect samples at festivals, we bring back home unfinished drams from tastings, we swap them with friends, we get them for free or we stash a way hidden liquid treasures of times gone by. Some of us might even keep an archive – a liquid sample library of all the bottles we’ve ever opened. Is there a whisky lover out there who doesn’t have samples?
I am a sample hoarder. I have brought back samples from my Scotland trips, from tastings, festivals and meetings with friends. I also keep a liquid library. I even bought a huge archive of 6 cl samples from one entire year’s worth of entries into the Malt Maniacs Awards when they were sold by a friend for a good cause.
Needless to say, in total that’s a LOT of sample bottles kicking around, stashed away, waiting to be discovered “someday”. And so late last year I made the decision to do something about the “backlog” and start drinking and enjoying my samples. What I did not expect was how mixed my experiences would be.
Every journalist and / or serious blogger needs to ask himself one vital question: Who do I write for? What does my target group want to read? What should they be informed about? What’s of interest? There are all kinds of metrics and you can compare click rates and social shares as well as comments to figure out what people like to read. But metrics only take you so far.
It was time to ask you, my readers of this blog, as to what you are actually looking for in my whisky reviews. I decided to conduct a twitter survey amongst my twitter followers, and here are the results:
What surprised me the most was that the majority chose the answer “surprise me” – showing no clear preference in the type of whisky they wanted to see reviewed. Those who did choose one of the three types of whisky showed a clear preference for “Show me the daily drams”. People want to hear about great value for money whisky. In a world of ever-increasing whisky prices, people seek guidance. Do they want to hear about the latest four-figure posh crystal decanter whisky? Yes, they do, but they care much more about drams actually suiting their whisky budget. A case in point is my review of the 12 yo Kilkerran – very good, very affordable and one of the whisky reviews with the highest number of clicks this year so far. Continue reading “What kind of whisky do you want to see reviewed?”
We all know the feeling: We’ve gone down to the dregs of a great bottle of malt and we wish we could preserve it. Well, why don’t we? It’s actually really simple to do so and there are two ways:
1: Some people always buy three bottles (or more). One to drink, one to keep and one to swap. This is the best case scenario but obviously doesn’t work for everyone given the massive investment, money-wise and in storage space required.
2: Just decant some into sample bottles and build your own archive.