This week something unprecedented happened in the whisky world. Three “lost”, disused, in some cases partly or even completely dismantled distilleries are in the process being resurrected. Not one, three!
On Monday, Diageo announced it would invest 35 million GBP to rebuild / revive the now legendary Port Ellen and Brora distilleries. The news took everybody by surprise and created a lot of buzz amongst whisky lovers around the world. Not to be outdone, Ian MacLeod distillers (Tamdhu, Glengoyne), announced, they would also be reviving the – also mothballed and partly dismantled – Rosebank distillery.
Distilleries have shut down, been mothballed, dismantled and sold – and sometimes restarted ever since the invention of distillation, but this is taking things to a new level. There is a Scotch whisky boom going on and companies are reaching for the stars. Distilleries are getting expanded left and right, new gigafactories for malt whisky production emerge from the ground like mushrooms – even more so the hard to keep track of group of new (and old) entrepreneurs starting new, smaller whisky distilling enterprises all over Scotland and beyond. The next, logical step in this industry-wide capacity-crave is the rebuilding/revival of legendary distilleries – and the start of a new era.