Tag Archives: luxury

Whisky and luxury. Source: Pixabay

more MORE M-O-R-E! Whisky and the aspiration trap

Whisky and luxury. Source: Pixabay

Whisky and luxury. Source: Pixabay

I can’t lie. I’ve been a bit silent these past weeks and months. As the whisky world is buzzing with more and more distilleries, more and more releases and more and more messaging put out there, there is less and less “for me” out there that truly excites me. In the course of this year, I have found less and less to buy and spending will have decreased considerably for the second year running. The more hyped up the whisky world gets, the farther it distances itself from me – or the other way round. With the closure of the Cadenhead’s shop in Salzburg at the end of the year, I’m losing my main source for affordable, interesting bottles, which “doesn’t help” either.

Anyway, this should only serve as an introduction. No, this will not be a blog post about whisky prices, I’ve written about that before. Today I want to talk about whisky, luxury and aspiration due to two things that happened just today: A discussion about whisky magazines and their content/target group in a Facebook group and listening to a podcast about luxury. That made things click for me and prompted me to write a few lines… Continue reading

This cask needs a medic...

Whisky prices: Where we are, where we were and where will we go?

This cask needs a medic...

This cask needs a medic – does the industry need one too?

I love browsing the different whisky retailers’ websites, discovering all the new releases and shiny new bottles on offer. Or should I say “I loved”? Browsing the online shops nowadays leaves me mostly indifferent, sometimes saddened, and with less excitement every single time.

Here’s why, this is a selection of recently released bottles at a¬†German online retailer: Continue reading