Tag Archives: Industry

Whisky and luxury. Source: Pixabay

more MORE M-O-R-E! Whisky and the aspiration trap

Whisky and luxury. Source: Pixabay

Whisky and luxury. Source: Pixabay

I can’t lie. I’ve been a bit silent these past weeks and months. As the whisky world is buzzing with more and more distilleries, more and more releases and more and more messaging put out there, there is less and less “for me” out there that truly excites me. In the course of this year, I have found less and less to buy and spending will have decreased considerably for the second year running. The more hyped up the whisky world gets, the farther it distances itself from me – or the other way round. With the closure of the Cadenhead’s shop in Salzburg at the end of the year, I’m losing my main source for affordable, interesting bottles, which “doesn’t help” either.

Anyway, this should only serve as an introduction. No, this will not be a blog post about whisky prices, I’ve written about that before. Today I want to talk about whisky, luxury and aspiration due to two things that happened just today: A discussion about whisky magazines and their content/target group in a Facebook group and listening to a podcast about luxury. That made things click for me and prompted me to write a few lines… Continue reading

Scotch Whisky production, warehousing and export statistics number crunching. Or: How old is the majority of Scotch Whisky when it is bottled?

One statement most of us will have heard – or even mentioned ourself is: “If there’s no age statement on a bottle, it’s 3 years and a day old”. Because that’s the legal minimum a whisky has to mature in oak barrels to be called Scotch Whisky – regardless of it being a blend, blended malt or single malt. But is said statement true? How old is the majority of Scotch when it is bottled and how much is allowed to mature for double-digit years? How do production and sales numbers compare? Lucky for us the Scotch Whisky Association (SWA) publishes yearly reports with numbers to crunch and relate. The downside is, the publicly available detailed reports only range from 2009 till 2013, with the 2014 data expected in the fall of 2015. While not ideal it’s better than nothing and with lots of calculations and spreadsheet magic we’re able to condense the data into more digestible summaries. Continue reading