This week something unprecedented happened in the whisky world. Three “lost”, disused, in some cases partly or even completely dismantled distilleries are in the process being resurrected. Not one, three!
On Monday, Diageo announced it would invest 35 million GBP to rebuild / revive the now legendary Port Ellen and Brora distilleries. The news took everybody by surprise and created a lot of buzz amongst whisky lovers around the world. Not to be outdone, Ian MacLeod distillers (Tamdhu, Glengoyne), announced, they would also be reviving the – also mothballed and partly dismantled – Rosebank distillery.
Distilleries have shut down, been mothballed, dismantled and sold – and sometimes restarted ever since the invention of distillation, but this is taking things to a new level. There is a Scotch whisky boom going on and companies are reaching for the stars. Distilleries are getting expanded left and right, new gigafactories for malt whisky production emerge from the ground like mushrooms – even more so the hard to keep track of group of new (and old) entrepreneurs starting new, smaller whisky distilling enterprises all over Scotland and beyond. The next, logical step in this industry-wide capacity-crave is the rebuilding/revival of legendary distilleries – and the start of a new era.
Preparing breakfast in the Kirkwall youth hostel (a cooked full-Scottish one, of course), Jo and I could already see the first destination for our last full day on the Orkneys in the distance: Up on the hill on the other side of Kirkwall, smoke emerged from the pagodas of the Highland Park distillery. Having heard many good stories from delighted visitors, this distillery was high up on my “bucket list” for a long time. Now, as some of you know, I’ve voiced my criticism about Highland Park before, especially concerning a few of the rather expensive and marketing-driven, “collectable” releases of the past years. A distillery almost hidden behind a thick layer of branding, like a veil. Marketing aside, the distillery produces a great distillate and by visiting I was hoping I would get to lift the veil, to see the “real” Highland Park. So, I was excited and ready to have my preconceptions shattered!
Highland Park distillery
Upon striding through the iron gate bearing the distillery’s name, one can see the immaculate state the distillery is kept in. Impressive stone-wall buildings, flowers everywhere, the place is kept to impress, as is the stylish, dark, themed visitor’s centre. Thanks to an arrangement by Nicola (shout out!) we were set to go on a separate tour, led by Mark, joined by a visiting group of distributors. When you’re trying to get a feel for a place and get as much information as possible for an article, it’s always good to get the extra time for pictures, questions and sticking your nose into places and things. It also helps when the tour is held by a knowledgeable person, which Mark certainly turned out to be!