After an, err, somewhat late start to the day (see the previous post to find out the reason why) for some people in our cottage, it was time for us to head into town for the first time that day, to celebrate the act of… queuing for festival bottles! Hooray! Err… yeah, something like that. Why do all whisky festivals seem to revolve around queuing for bottles of whisky? And what a big queue it was for a “wee toon”. As it turned out, we did not arrive a minute too early, and enduring a bit of a drizzle in between was worth it. Everybody in our group got the bottles we wanted, after being admitted into the tent of devil’s juice by the head bouncer Mark! Glad we had Jo at hand to tease him into letting us in! Just as we grabbed our bottles and left the courtyard, the announcement of the first sold-out whisky (a triple-distilled Kilkerran) was made. Quite a few people missed out that day – and it’s a bloody shame to see festival bottles bought by fierce killers ruthless flippers being flogged at auction by the time I’m writing this post in late June. Sign of the times, malt mates!
Queues! Everybody loves queues!That bouncer seems to be a funny fella!
This year’s whisky adventure turned out to be more of a whisky roadtrip. In the end it would lead me (as the designated drinker) and my malt mate Jo (designated driver) on a 1808 mile round trip from the south of England to the Orkneys and back.
To Scotland!
Having flown into Heathrow the day before, and staying the night at my friend’s house in Gloucestershire, our first day had a very early start. Getting up and having breakfast at 4:30 a.m. was the right thing to do, since it turned out the Mazda MX5 took quite a bit of packing finesse to accommodate all the stuff two adult people need for two weeks on the road! Finally leaving at 6 a.m. sharp and taking a few stops in between for lunch, tea, more tea and beer at Loch Fyne, we finally arrived in the middle of nowhere in Campbeltown at a few minutes past 6 p.m. Great driving, Jo!
Jo and I were, however, not alone for that part of our trip, we had booked a cottage on a working farm for 6 people (go ask me about the drama regarding accommodation booking when you meet me in person!). Since Jo and I were the last ones to arrive (having driven the longest distance of all!), our house mates and good friends Justine, Viva, Flo and Stefan were already waiting for us. The group, also called the #referendrams, were finally assembled and ready to rumble dram! Pizza, beer, drams and laughter were on the agenda for the rest of the day/evening. The next day, the Campbeltown malts festival would officially begin and we were as excited as little kids when the circus comes to town!
I have just returned from yet another epic Scotland road trip, which led me to Campbeltown, the Orkneys and Fife. I’ve been travelling to Scotland for the fifth year in a row and this year’s trip was yet another unforgettable experience, which once again reminded me of the main reason why I like whisky as much as I do.
Yes, whisky, to me, is the best aged spirit category in the world and I love smelling, sipping and enjoying the amber nectar above any other kind of drink. It’s diverse, it’s multi-faceted with unrivalled depth. But what really makes it for me, is a special breed of people: Whisky folk. Whisky folk are the best kind of people to surround yourself with and this year’s road trip has, once again, reassured me of that!
Picture credit: Eaters Collective via unsplash.com
Yep, I quit. I got fed up with it all. I can’t continue the way it was and I don’t want to after things were set in motion a few months ago which culminated the past two weeks.
Okay, that cryptic introduction needs explanation. First things first: I’m not quitting blogging about whisky. Whether or not that’s a relief is completely up to you. But I am quitting (or, rather I quit) what I call the “whisky mania”. Some might even call it “whisky BS”.
It’s been a while a long time since part three of the #dram16 stories, but better late than never, right? *ahem*. Well, #dram17 is around the corner so no better time than the present to relive some memories!
Ballindalloch Distillery
Ballindalloch Distillery
The best stories in life happen by accident. We weren’t supposed to do anything that morning. My brother and I didn’t get tickets for any exciting events so our plan was to drop our friend Jo off at Ballindalloch distillery and then drive on to Glenlivet for a breakfast, for which we had bought tickets. Who buys tickets for breakfast anyway? Crazy!
Getting out of the car at Ballindalloch distillery we were greeted warmly by Mr. Russell, the distillery’s founder and owner of the Ballindalloch Estate. As we later heard, he personally greets everybody who makes the effort to visit his distillery. He’s even there every morning at 7 a.m. to meet Colin, the distiller. Feeling properly welcome, my brother and I couldn’t resist asking whether we could “hop on” the tour since we were already there and all. Long story short – and a popular vote by all of those who had booked onto the tour later – we were on and found ourselves in the distillery’s comfy lobby, sitting in armchairs, a cup of tea in our hand and listening to the brilliant and ever so cheeky “tour guide” Brian telling us everything there was to know about the distillery. This surprise tour would turn out to be a real highlight of the entire festival – way over two hours of in-depth, completely un-rushed, un-branded, no-BS enjoyable time. Continue reading “Speyside trip 2016: Part four – a surprise tour at Ballindalloch, a surprise “lunch” at Glenlivet, a not-so-surprising tasting with Dave Broom and Martine Nouet book launch”
Dalmunach still room – only one of the distilleries I’ve visited this year
2016 was a great year in many regards. A year of friends, fun, experiences and many a good dram.
The blog continued to grow and flourish, so much, that I switched to a dedicated server in October, speeding up access times, which also impacted the number of people visiting the site and reading my articles.
Thanks a lot to all readers for your support, your comments both on the site and on social media. Whisky is not only about the drink, it is also about the people making it and the people you share it with!
Having started the blog in 2014 (3rd anniversary coming up in April 2017… how time flies!) also means I’m getting noticed by distillers and their PR people. I do not regurgitate press releases, I do not have the time to do so and there are others doing a great (and important) job at covering the day-to-day news. There’s also another side to getting noticed: Whisky samples. I have a strict rule of not asking or begging for samples and thus I’m even more humbled when distilleries or their agencies notice me and my blog and feel I’m the right person to send samples of new releases for reviewing. I have a policy of speaking my mind about what’s in the glass, no bonus points awarded for freebies. That’s the respect you as my readers deserve – and also the respect and honest feedback the companies deserve. So, on this occasion, a huge thanks to all my contacts in the “industry” for believing in me and sending samples (and if you have not sent samples but want to – contact me for my postal address. That’s the most “begging” you’re going to get from me, guys…)
The biggest event I attended in 2016 was the Spirit of Speyside whisky festival. You can read about some of my experiences here in detail – and I know I’m behind on finishing that series of articles. Mea culpa. It was the best festival I’ve attended so far – spending time with a close group of friends, meeting loads of people from the industry as well as fellow bloggers and writers really made my year. I can only wholeheartedly recommend you to consider attending it in 2017!
Every journalist and / or serious blogger needs to ask himself one vital question: Who do I write for? What does my target group want to read? What should they be informed about? What’s of interest? There are all kinds of metrics and you can compare click rates and social shares as well as comments to figure out what people like to read. But metrics only take you so far.
It was time to ask you, my readers of this blog, as to what you are actually looking for in my whisky reviews. I decided to conduct a twitter survey amongst my twitter followers, and here are the results:
What surprised me the most was that the majority chose the answer “surprise me” – showing no clear preference in the type of whisky they wanted to see reviewed. Those who did choose one of the three types of whisky showed a clear preference for “Show me the daily drams”. People want to hear about great value for money whisky. In a world of ever-increasing whisky prices, people seek guidance. Do they want to hear about the latest four-figure posh crystal decanter whisky? Yes, they do, but they care much more about drams actually suiting their whisky budget. A case in point is my review of the 12 yo Kilkerran – very good, very affordable and one of the whisky reviews with the highest number of clicks this year so far. Continue reading “What kind of whisky do you want to see reviewed?”
It was only a matter of time until someone tried to follow what Diageo started when they premiumised their Mortlach distillate, introducing a whole new range of half-litre bottles at excessively high prices and posh packaging. They even introduced a brand ambassador, responsible for Mortlach, Georgie Bell. Well, two years later, Georgie moved on to Bacardi and it seems the position of a Mortlach brand ambassador will not be filled again. Signs of a failed experiment of premiumising a distillery which is mainly used in blends and was virtually unknown to supermarket malt whisky drinkers? Maybe, we can’t tell for sure without knowing the sales figures. Personally I don’t know too many people who bought any of the new Mortlach releases…
And now there’s this: Longmorn owner Chivas Brothers just announced a new range of Longmorn bottlings. The “Distillers Choice”, which replaced the old (and up to this point only official bottling) 16-year-old a few months ago, will be joined by two new expressions: A 16-year-old and a 23-year-old.
Good news? Well, not so quick. Let’s take a detailed look here!
The old Longmorn 16 cost 56,90€ when I last bought a bottle a year ago, an adequate price for a good whisky. The last bottles of this expression can be had for about mid-60€ prices if you look around a bit. The new “Distillers Choice”, a weaker bottling (40% ABV vs. 48 for the 16-yo) retails for the same price. To us whisky lovers it’s obvious which bottle we buy, as long as we still have a choice. Well, that choice will soon be gone. Here are the prices for the two new whiskies: Continue reading “The Mortlachisation of Longmorn”
“Which kind of glass would you like – Glencairn or Classic Malts”? That question, by malt mate Keith Wood, ignited a thought process in my mind. I was sitting in his dramming den, relaxing in a comfy leather armchair, when he hit me with the question of all questions. Up until this point, the “classic”, specially designed and sturdy Glencairn crystal glass had been my go-to whisky glass I always reached for. The first time Keith asked me that question I, naturally, wanted a Glencairn. On my second visit, I tried a Classic Malts glass for the first time after a long break. It was certainly a very good whisky glass and I enjoyed my drams from it. And then my mind started to wonder: Which one is really the best whisky glass for me? Avid readers of my blog will know I used a Classic Malts-style glass for my first couple of reviews, I actually don’t remember why I switched.
Thus it is high time I methodically compared some of the different kinds of whisky glasses I have at home with different malts to see if there are differences, and if so, how big they are. And, just maybe, I’ll choose a new standard whisky glass going forward. This test of course only reflects my own opinion and other people might come to different conclusions, but I’ll try to keep the descriptions as universally usable as possible.
Deliberately leaving out all kinds of fancy one-off branded glassware and other glasses I know not to be very good (the smaller half-size “Glencairn-style” ones you often get at distilleries come to mind) I chose four classic glasses to compare and added a fifth, odd-shaped one as a sort of “control-glass” that just has to be different.
Now, you might be asking why I didn’t include new bespoke whisky glasses, which have appeared on the market recently. The reason is simple: Without trying them first my inclination to shell out 20+€ (even more including shipping) for the next hot thing on the glassware market is rather low, when standard glasses, which work perfectly fine, are between 3€ and 6€ (and sometimes “free”), so I don’t have any of those to test, sorry. Besides, this should really be a test of classic, well-known, widely used styles of whisky glassware.
I’ve used this picture a few times before, but it never gets old…
“Don’t feed the beast that chokes you”. A blog post under that title paired with a new site banner with the words “Hibernation mode” by Malt Maniac Oliver Klimek sparked many responses, questions and similar statements by other whisky bloggers all over the world. Long-standing, respected whisky bloggers are putting blogging on the backburner or calling it quits:
But you can expect the blog to remain low-key until the grip of the beast has eased at least a bit.
What’s it all about?
The biggest issue at the moment, amongst others, which I won’t touch since Oliver has already laid them out in detail, is the price of whisky. A topic which I have written about in the past as well. As whisky bloggers, when we can no longer afford the whiskies we want to try, and share them amongst our peers and friends, we run into trouble. We either have to depend on the generosity of distilleries and distributors, wealthy friends, the purchasing of samples or, begging. Begging for samples, if you don’t mind me digressing, but it has to be addressed, is a recent phenomenon. That small but vocal and nagging sub-group of bloggers is dragging the whole online whisky writing community through the dirt. This results in rolling of eyeballs when you mention what you do, as I’ve experienced myself and my good friend Johanne has also written about (which has triggered me to write about it too). It’s a shame. We don’t need that. Stop begging, people! You’re not only hurting yourself, you’re hurting all of us and make us even more frustrated! I for myself have a written code and that includes never asking for samples and giving my honest opinion without sugar coating on those samples which are offered to me. If it comes with strings or expectations attached, I don’t take it, period. And neither should anyone else. That’s the journalistic ethic code, and journalists is what we are. End of digression.
I went on a trip to the Spirit of Speyside whisky festival exactly a month ago. One thing I couldn’t help noticing was the extreme number of extravagant, fancy, glitzy and exorbitantly priced bottles of whisky I encountered – either on sale or still in cask with an announced 5-figure future selling price. At the same time the “daily dram” category gets flooded with younger, no-age-statement releases at higher prices and not always better quality than we previously got.
Whisky used to be a brown spirit for everyone. If you had a “normal” income, you could afford a (really, really) good tipple, if you wanted to. Whisky is not only a brown spirit, it is also an aged spirit. All the fancy cask voodoo so popular these days can only bring the spirit so far – age is more than a number, it is a prerequisite. Some distillates are great at a young age (Talisker, Ledaig, Kilchoman spring to mind, a non-exclusive list) while others take a long time in cask to mature to perfection. The sweet spot for many whiskies lies between 15 and 25 years. That, however, is a diminishing category. Continue reading “A disruption in the #whiskyfabric”
